Group of friends holding Cann Hi Boy products

Don’t Ban Cann:
Protect THC Beverages

Cann is under threat — and here’s what you can do about it.

Congress is considering changes to the Farm Bill that could ban hemp-derived THC beverages nationwide, even in states where they’re currently legal and responsibly regulated.

What You Can Do

So, what’s the tea? (What’s going on?)

THC Beverages came into existence after a change to the Farm Bill in 2018. TLDR - it legalized hemp and its derivatives — unlocking a new generation of safe, low-dose, hemp-derived THC beverages.

But now, a small group of lawmakers and special interests want to ban the entire industry. They’re proposing changes that would make all THC Beverages illegal across the United States.

This isn’t about safety. It’s about consolidating industry at the expense of small businesses and limiting consumer choice.

What’s at stake? (Why this matters)

If this ban goes through, here’s what it means for you:

Cann - and every other hemp beverage - will disappear from your state, even if it's currently legal.
Consumers will lost safer alternatives to alcohol, despite clear demand and bipartisan support.
Small businesses and hemp farmers will take a major hit, putting jobs and innovation at risk.

“Cann has helped me drink less alcohol. Why would they take that away?”

– Alex, NY

Cann’s Position

As a founding member of the Coalition for Adult Beverages (CABA) we are one of the leading voices advocating for responsible regulation of hemp derived THC beverages! We believe hemp-derived THC beverages should be treated like other adult-use products like alcohol and include regulations like:

Clear National Standards

We want federal regulation that creates consistency across states that includes:

Stringent testing and labeling requirements
Age gating and responsible marketing practices
Packaging guidelines to protect consumers and minors
Licensing and enforcement structures that prioritize safety

Guardrails, Not Prohibition

Prohibition drives consumers underground and penalizes responsible operators who are trying to protect consumers and businesses with:

Potency limits for hemp derived THC beverages
Licensing pathways for compliant manufacturers and retailers
Preemption protections that respect state leadership, but prevent arbitrary crackdowns

Without a clear federal framework, small businesses, hemp farmers, beverage manufacturers and hundreds of businesses like ours are vulnerable to patchwork enforcement. We all deserve a voice in the future of this fast-growing industry and so do you!

What can you do?